Local clinicians, other staff appear in JSMC ads
July 5, 2012
HOPKINSVILLE—A nurse from Cadiz, a distribution coordinator from Hopkinsville, and a physician from Hopkinsville are the first three employees or members of the Medical Staff featured in a new ad campaign by Jennie Stuart Medical Center called, “I am Jennie Stuart.”
Tiffany Craft is a registered nurse who works in the Intensive Care Unit and has been with the hospital for three years. Dwayne Oliver has worked in the Materials Management department at JSMC for 16 years. Ratilal Gajera, MD, is director of the Oncology Program he helped found at JSMC 30 years ago.
The three are dozens of staff who are scheduled to appear in newspaper, radio, television and online ads for the hospital in general and three services in particular—cancer, orthopedic surgery, and weight-loss surgery. The ad series starts this month and is expected to continue for the next two years, including the hospital’s 100th anniversary in 2014.
The ads are part of a marketing program for JSMC that includes a new logotype. The symbol is inspired by the hospital’s agrarian service area and depicts six flower petals in green and purple hues placed above the hospital name. The logo is meant to represent life, the stages of life, and transformation.
The renewed marketing effort occurs at the same time the not-for-profit health organization is expanding several services and launching others, including a wound healing program, special exercise classes for weight-loss surgery patients, and a new physician practice in Todd County called GuthrieMD.
JSMC includes an acute-care medical center; free-standing outpatient surgery, medical imaging, laboratory, and rehabilitation services; and an integrated physician network. For more information, call (800) 877-JSMC.